[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”2_3″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” text_font_size=”16″]<\/p>\n
By Steve Ting<\/p>\n
Within the last nearly two decades after Shin Shin Educational Foundation was\u00a0established, and with a wide range of co-operation, we brought hope and care for poor rural children, enhanced their education environment, and had played a valuable role. In these years, our\u00a0goals and works had\u00a0several major adjustments in responding to the reality: from the early focusing on improving the hardware facilities, to the mid-term\u00a0software programs (such as teacher training, e-learning, books projects, etc.), to recently establishing the formal representative office in China, we provide\u00a0more flexible services for Shin Shin\u00a0schools. At the same time Shin Shin evolved from a\u00a0United States private foundation to a prestigious nonprofitable organization, and the team is not only made of United States Chinese people, but also include many China domestic\u00a0volunteers. With the rapid development of the Foundation, along with education, economy, science and technology major environmental changes at home and abroad, in order to more effectively help those in remote and backward rural children, to meet a variety of new challenges and opportunities,\u00a0it’s urgent to create a\u00a0long-term strategic planning and market development program. For this purpose Shin Shin Educational Foundation set up a special strategic planning and market development\u00a0in 2016.<\/p>\n
Marketing and Strategic Planning Department is responsible for developing long-term strategic and market development plan. This department consists of five teams, including strategic planning, marketing, market expansion development, strategic partnership establishment and management, donors relationship management.<\/p>\n
1. Strategic Planning Group: follow Shin Shin’s purpose, study new development direction, explore, analyze and develop long-term strategies with partners, and try to build China Representative Office, domestic volunteers, and localization. It designs long-term development blueprint and routes for the organization, and\u00a0also hope for excavating more value for Shin Shin\u00a0and stakeholders.<\/p>\n
2. Marketing Group: planning how to effectively use research, institutionalized, planned process, and specifically established\u00a0organizations, provide additional value to Shin Shin, schools and children, and also\u00a0partners. Plan for\u00a0expanding public\u00a0awareness of Shin Shin\u00a0brand.<\/p>\n
3. Market Expansion Group: from understanding the needs of beneficiaries, organizational strengths and weaknesses and the potentials, taking it into consideration for both the United States and Chinese\u00a0volunteers’ energy and potentials, that is, making\u00a0use of specialty and technical expertise of different social and ecological environments, bidirectional think and seek solutions, find and identify new opportunities, fulfill the needs of beneficiaries, and increase Shin Shin’s value.<\/p>\n
4. Strategic Partnership Establishment and Management Group: it’s the way to future survival for Shin Shin to establish and strengthen effective partnerships and strategic alliances. It should be Shin Shin’s DNA to build a partnership culture. A successful partnership will not only help enhance\u00a0Shin Shin’s\u00a0educational capability, but also to directly or indirectly improve our financial needs. At present\u00a0we have\u00a0a number of important partners, such as educational institutions, Beijing Normal University, Northeast Normal University, Northwest Normal University, Jilin Normal University, Hunan Vocational College of Science and Technology, companies such as Microsoft (China), nonprofit organizations, foundations and associations such as Rotary International ( Rotary), Women in Silicon Valley, the Northeast Association, Qilu Hall, Chinese Sina (Silicon Valley, sail plan), China Guanghua Foundation.<\/p>\n
5. Donor Relationship Management Group: As a public foundation, it’s indispensable to have sufficient funds to support various projects. To raise money, it’s a extremely\u00a0important work to maintain close contacts with donors. Donor relationship management requires careful thinking and institutionalized processing. The\u00a0focuses are actively cultivating new donors, retaining existing donors, in close contact with them, so that make them having\u00a0feeling of full participation.<\/p>\n
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Strategic planning and market development: sustainable development think tank By Steve Ting Within the last nearly two decades after Shin Shin Educational Foundation was\u00a0established, and with a wide range of co-operation, we brought hope and care for poor rural children, enhanced their education environment, and had played a valuable role. In these years, our\u00a0goals and […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":1419,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-1526","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/shinshinfoundation.org\/index.php\/wp-json\/wp\/v2\/pages\/1526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shinshinfoundation.org\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/shinshinfoundation.org\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/shinshinfoundation.org\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/shinshinfoundation.org\/index.php\/wp-json\/wp\/v2\/comments?post=1526"}],"version-history":[{"count":7,"href":"https:\/\/shinshinfoundation.org\/index.php\/wp-json\/wp\/v2\/pages\/1526\/revisions"}],"predecessor-version":[{"id":1828,"href":"https:\/\/shinshinfoundation.org\/index.php\/wp-json\/wp\/v2\/pages\/1526\/revisions\/1828"}],"up":[{"embeddable":true,"href":"https:\/\/shinshinfoundation.org\/index.php\/wp-json\/wp\/v2\/pages\/1419"}],"wp:attachment":[{"href":"https:\/\/shinshinfoundation.org\/index.php\/wp-json\/wp\/v2\/media?parent=1526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}